Today, most people are shopping for goods and services online. What this means for your Abbotsford business is that if you don’t have an online presence you are losing out on a lot of sales. It is very important that you come up with an online marketing strategy. The first thing you should do is build a website.
Because there is free website building software many business owners think that they can build their own sites. This is not the right approach; if your website is going to attract any users and convince them to buy it should be done by a professional who has experience in building websites that work. They are conversant not only in web design but also in SEO – your website needs to be optimized for ranking.
Speaking of SEO, it is the single most important thing that you can do for your business today. It is the process through which you get users to notice your website – you can have the best looking website in the world but if users don’t know it exists it is useless. It is best to hire a web designer who can also do good SEO – this way you don’t have to waste time shopping around.
The content that goes on your website is the one that will tell users what you are all about – what does your business do? What are the benefits of your product or service? This means that it has to be crafted very carefully. Attention should also be paid to keywords – these are the words that users will type in in order to find your site.
SEO is not enough; you should have a social media presence. This doesn’t mean that you should open accounts all over social media; start with Twitter and Facebook and then you can grow from there. These accounts are not managed the same way you manage your personal accounts – a post here and there is not enough. You have to come up with content that is interesting enough that users will want to share it. It should be accompanied by images.
If you do these things you will have better user awareness of your business.;