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With the increased trend in the adoption of online marketing, there is a need for online companies to keep up with the increased level of competition arising from this new trend. One way of keeping up with the pace is by using Search Engine Optimization (SEO). The benefits of using SEO are vast but here are just a few:
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ROI
SEO is essential in providing results that are trackable and quantifiable regardless of whether you are an on an e-commerce or non-e-commerce site you will never experience any qualms. With SEO you can track nearly every aspect of your marketing strategy including traffic, ranking increase, and conversions.
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Traffic increase
A well-organized site with the proper use of SEO ranks high in the search engine results. The more a page creates a better impression and gets more clicking, the more it is highly rated and subsequently attracts more traffic. SEO is also used to create informatively and keyword relevant title tags and Meta description which will appear on the results page. Having tags and descriptions that are optimized increases the click rate which adds up to the traffic growth.;
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Brand Awareness
A top ranking of your website on the search engines gives your site more exposure. ;Being on the first page for your targeted keywords helps the users to associate your brand with those keywords as well as instilling trust in them. Companies ranking on the first page are considered more trustworthy.
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Increased site usability
SEO makes your site easy to navigate by both the search engine and your users. It does this by rearranging the structure of the site and links to ensure that pages within site are easy to find and navigate. This makes it easy for the search engine crawler to find pages within your site, as well as making it easy for the users to find information on your web as well.;
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