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It is important that in this age, small businesses create and maintain the online presence so as to create awareness of their business. ;Having your business online ensures that you reach out to customers who you would otherwise have not reached. The main reason why the online presence is essential is for building a strong customer base who will be the ambassadors for your business and brand.
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Use Social Media
Social media networks including Facebook, Twitter, Instagram, and Pinterest play an active role in increasing your online presence. Such networks are effective and tend to be cost efficient when it comes to enhancing your online business visibility. Essentially, you create and share content that is engaging with your friends who in turn share with their other friends online. The content needs to remain relevant to your business and brand as well as customers so as to increase brand awareness.;
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Use Affiliate Programs
This is where your business pays one or more affiliates for every sale or customer gained as a direct affiliate marketing efforts. ;Your business provides ad banners, product feeds, or buttons for the affiliate to use. It can be highly effective if the affiliate advertises the product or business to your targeted audience.
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Contribute to expert forums
As much as you can, ensure that you contribute to online forums that are directly related to your niche. The consistent sharing of your thoughts and advice will over time see you labeled as a leader in your industry hence create your business awareness online.;
Correct use of SEO
Ensure that you have taken sufficient time to carry out keyword research and set up your site pages correctly. Through website optimization, your site will be easily found by your customers. It also ensures that the site is easy to navigate. It is important that you remain on trend with all the upcoming SEO techniques not to lag behind and rank lower.
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Offer Giveaways/Freebies
;Every once in a while, give out coupons or eBooks. This creates a more positive image of your business as well as the brand.;
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Monitor Social Channels
This involves keeping an eye on what others are posting regarding your business on the various social channels. Thank users for the positive reviews and address any concerns.
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