What happens when someone looks for your business online? You see, if you dont have an online presence, and a strong one at that, not only are you losing out on valuable leads, you are also losing out on branding. Branding is the lifeblood of any business big or small. Users buy from brands that they know and they trust. Think, for instance, how many brands you have in your home if you are like most people, you choose them because they are familiar and they have served you well in the past. They may not in fact be better than others but you buy them anyway.
Users are no different from you they buy brands that they know. This means that as a business owner it is your job to make sure that your brand stands out, and one way to do that is through SEO. SEO allows you the opportunity to gain Google domination, which means that your website link is on the first page of search results. Users, when they are searching for products, services and even information look on this page in fact, they usually choose the first 3 or 4 links up there.
If your website is amongst those links it will be clicked on more frequently than if it isnt. The more users click on it the more they see your brand and the more familiar they are with it. So long as you are selling a product or service they can rely on you can be sure that whenever they need your product or service they will think of you instead of your competitors.
Lastly, it is important that business managers understand that brand building through SEO requires very careful reputation management. Users will only trust your brand if you have a good online reputation. Even one bad comment from a user can go viral in minutes and this can affect your business very badly. The best way to keep your reputation intact is to hire a reputation manager – their job is to stay ahead of any negative publicity so that they can nip it in the bud.
