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Why Should a Business Invest in Having SEO Performed on Their Website?

Many small business owners in Abbotsford are reluctant to invest in SEO and it is easy to see why – it costs quite a bit money and if a business is looking to make savings they might want to avoid it altogether. It would be a mistake to avoid SEO in Abbotsford. You see, it has become an integral part of any business. Today, most shoppers are going online to find goods and services. This means that is they are not finding you there you are missing out on a lot of sales and lots of leads.

It is not enough to have an online presence; you also have to be visible to users. The only way that you can do that is through SEO. SEO is the process through which your website link gets to be on the first page of search results. You want it there because users never usually look beyond that page when they are searching for products, services or information. In fact, if they don’t find what they are looking for in the first 3 or 4 links they will put in alternate search terms. This means that that is the spot that you are fighting for – at the very worst your website’s links should be number 4 on the first page of Google search results.

There is an alternative way of looking for it especially for small businesses that are looking to save money. SEO is much cheaper than traditional marketing. If you decide to take out ads on newspapers, TV or radio you will spend tens of thousands of dollars and you will not even know whether or not they are having the desired effect. SEO costs just a fraction of that and it gives you a way to track the results.

SEO also gives you the opportunity to talk to a targeted audience, something that traditional marketing doesn’t. You will know who you are talking to, how long they are staying on your website, how long they are staying on each page and even where they are from. This means that you can work on areas of your campaign that are nor bringing you good results. If, for instance, you notice that visitors spend very little time on a certain webpage you can improve it so that they stay for longer.

As you can see, SEO in Abbotsford is absolutely necessary if you want your business to survive.



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