Today, brand awareness is everything if people dont know your business you may as well close your doors. Unfortunately, brand awareness methods that used to work in the past are no longer effective. Back then, you could take out TV ads, outdoor adds, magazine and newspaper ads and your business would slowly gain visibility this is not the case any more if you want to be seen you have to use SEO which means that you have to have an online presence.
When you mention online presence many peoples minds immediately conclude that you are talking about having a website. A website is indeed an important component but it isnt all that you need. You will need to have a strong social media presence regularly allow users to interact with your business through social media sites. You will also needs things such as blogs where you can share lengthy opinions and you will also need to publish authoritative articles about your niche. All these things come together to make up what is known as SEO or Search engine Optimization.
SEO is the process of sticking to certain algorithms that are provided by search engines so that they can promote your online presence. The more they like your website the better they will be ranked which means that users will find you before they find your competitors. Remember this is the ultimate goal: that when someone goes online to look for your product or service they will be able to see you before they can see others in your niche. This way you will stay ahead of the competition.
Good SEO is not easy to find. Everywhere you look you will see that there are agencies announcing that they are the best but this isnt necessarily true. The best SEO agencies are the ones that have a track record for helping their clients achieve Google domination. Before you hire anyone ask them to provide you with a list of current clients. Check how their websites rank and when you call them ask if they would hire the same SEO agency again.