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How to Increase Awareness of Your Business through an Online Presence

Online Marketing

An online presence is critical if you want your business to compete – consumers are now shopping online so if they are not finding you there you are losing many valuable leads. In addition to that, consumers are suspicious of businesses that don’t have an online presence because any business that is upfront and honest has a website. If you don’t already have a website it is critical that you get one right away. There are many SEO agencies that will create one for you at a reasonable cost.

Having a website is not enough. You have to expand you online footprint through things such as blogs and articles. Make sure that everything links back to your website where users can buy goods or services. SEO is also vital – it is the process through which you get your website’s link to the first page of search results. You want your website to be there because users usually click on the first 2 or 3 links of search results. In fact, research has established that hardly any users will go to the second page.

What this means for you is that you have to get the best SEO agency to work for you. They should have a track record of helping businesses like yours achieve Google domination. Ask to see a portfolio before you hire – how well have their clients ranked in the past? You should also look into what services are offered – it is best to hire a firm that does everything from website design to lead conversion. This way you don’t have to hire several different companies for different services.

Some business owners think that they can do SEO for themselves. After all, aren’t there many tutorials online that one can learn from? Do not be tempted to think that way unless you have a lot of SEO expertise and a lot of time on your hands. SEO is not only complex, it is also dynamic. SEO is all about algorithms and these change quite frequently. It is best to hire a professional because they have the time to track all the changes and the time to make sure that they are implemented on your website.



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